give yourself a diet coke break

TV / VOD / Social / Print / Radio / OOH

Everyone needed some time out during the shitshow of 2020. We had to bring back the Diet Coke break.
A pitch win that was made in lockdown, our 360 campaign tapped into the human truth that we’re our own worst critic.

Creative Director: Brian Brady
Creative: Becks Wardell
Designer: Nick Raven
Producer: Millie Graham-Campbell