Never MArch alone

OOH / Print / Social / Radio

For Pride in London 2023, the charity wanted to focus on desperately needed trans allyship.
Our campaign proudly put trans voices front and centre, alongside providing a role for active allies.
Our challenge was to ensure that, while maintaining a clear trans focus, the wider LGBTQIA+ community still felt involved and represented.

Awards
DMAs: Bronze

Our portraits were all shot by trans, non-binary and queer photographers, giving authentic visibility to trans lives, through an authentic queer lens.

Over the Parade week, our campaign was everywhere across London – from Piccadilly Circus to the Outernet to major motorway flyovers.

The portraits themselves were also exhibited at City Hall, and in a bespoke exhibition at Queer Britain.

Creative Director: Phil Rhodes
Art Director: Caroline Matthews
Lead Designers: Nick Raven and Ivan Langham
Lead Motion Designer: Lloyd Francis
Producer: Amy Philpott
Film Production: My Genderation
Photographers: Bex Wade, Florence Law, Holly Revell and Felix Pilgrim