go home well

Internal / Digital / Social / Email

Shell needed their petrol station staff or ‘Service Champions’ to take their risks at work seriously.
But, let’s face it, health and safety videos are dull.
We reframed this important topic in a way everyone can relate to.
Featuring real staff and their loved ones, our campaign showed why staying safe at work matters… to go home well.

Awards
Digital Impact Digital Employee Comms: Gold
Digital Impact Best Corporate Video: Gold
Brand Film Festival Corporate: Silver
Brand Film Festival Internal: Silver

Creative Directors: Graeme Noble and George Bell
Art Director: Rob Lloyd