GOOD things happen when you go+ it

VOD / Digital / Print / Email

How do you get customers excited about Shell’s complex new loyalty programme (and win a pitch in the process)?
With an eye-catching campaign, an unlikely feelgood hero, and explaining the rewards in a relatable human way.

Creative Director: Brian Brady
Art Director: Rob Lloyd
Designers: Lorena Teruel, Nick Raven and Tash Howell