#simplechoosekindness

Social / Digital

In the final year of their Little Mix partnership, Simple wanted to spread more kindness.
So we housed our campaign within a fake social feed.
Our visually disruptive suite of assets made mindless scrollers take notice, showing how easy it is to #ChooseKindness online.

Creative Director: Tom Harman
Creative: Becks Wardell
Designers: Nick Raven and Felicity Hall