voxi X artists

OOH / Social / Digital / Email

Vodafone were launching VOXI: their new network for under 25s with endless social media data.
Our pitch-winning campaign recognised this audience were cynical of traditional advertising, so we handed control over to them.
We collaborated with 3 young Insta-artists to give the first 10,000 customers a free, limited edition phone case.

Awards
Campaign Top 10 Customer Engagements of the Year

What started as a customer activation incentive was adopted as an ATL activation and was used on paid social and OOH.

The artwork was even made into launch merch with secret SIM cards in the labels.

As VOXI wanted to be authentic, traditional influencers weren’t going to fly.
Instead, we created our own ‘ones to watch’ and sent up-and-coming talent personalised phone cases to share on their channels.

Creative Director: Tom Harman
Art Director: Rob Lloyd
Designer: Nick Raven