LOVE HOW GOOD HEALTHY FEELS

TV / VOD / Social / Radio

WeightWatchers had changed, but people’s perception of the brand hadn’t.
While the days of restrictive eating and body shaming were long-gone, we still needed people to prioritise their health.
So we repositioned weight loss as a form of self-love, with a bit of help from the nation’s favourite friendly voice, Lorraine Kelly.

Awards
DMAs: Silver

We created a suite of social assets to unpick how WeightWatchers works.

We created a suite of harder-working assets to explain the new app functionality too, with all motion graphics created in-house.

Creative Director: Phil Rhodes
Art Director: Caroline Matthews
Lead Motion Designer: Lloyd Francis
Editor: Tom Rees Kaye
TVC Director: Miranda Bowen at 2AM