safe passage home

Safe Passage are a refugee charity that provide safe access routes for children into the UK.
Cannes Young Lions asked us to develop a campaign idea in 24 hours to increase awareness and donations.

Insight

We use Uber to get us home safely.
UberPool lets users share rides with a stranger for 25% off their fare.
What if you could share your safe journey home with someone who really needed it instead?

Our idea

Pool your ride virtually with a real refugee and donate the money saved to Safe Passage.

Art Director: Steph Martin